Expert assistance in defining brand architecture, commercialization plans, value propositions and media tactics. Specialization in marketing and media plans, agency direction, project leadership, and digital communication preparation.
Definition of user problem, customer pain points, product benefits, and key competitive advantages.
Quantification of market opportunity, competitive landscape, external factors, and trends to determine market opportunity.
Review of customer segmentation, determination of customer value, persona identification and target definition.
Review and recommendations on portfolio management, brand architecture and naming strategy.
Detailed development of customer facing economic value and commercial opportunity.
Definition of naming requirements, development of naming options, evaluation and final selection.
Developing relevant, believable, and differentiated product line positioning.
Preparation of Creative Brief to start agency or creative teams working on a project.
Creative development of unique narratives bringing in elements of hero’s, guides, challenges and victories.
Development of Advertising plans to include audience definition, targeting, segmentation, media strategy & tactics, budget recommendations and schedules.
Preparation of launch objectives, strategy to raise awareness & improve perception, key target personae, and tactics to help achieve commercialization goals.
Management of marketing plan with client team and partners to meet schedule, budget, and project objectives.
Leading execution of creative development for elements of marketing plan.
Creation of Tradeshow plans, virtual or live, including strategy, booth layout, activity definition, engagement tactics, budget, and timeline requirements.
Best practices to prepare an engaging presentation based on audience needs
Evaluation of commercialization objectives and guidance on preparation of marketing plans.
Unique needs to prepare and deliver a successful virtual engagement